Talking active ingredients? Double check your pronunciation skills.
Try out the Atticus AI pronunciation tool now.

Pyriproxyfen. Difenoconazole. Flumioxazin. Have trouble pronouncing these? You’re not alone. But if you’re talking to your customers about active ingredients (AI), having a handle on their names is a must.

We’ve just made it simple with a new pronunciation tool that’s available throughout our entire product portfolio. Just search a product with the AI you’re looking for, then click on the sound icon to hear it spoken aloud.

Here’s how it works:

If growers are counting on you to be the expert in all things crop protection — or if you just want to impress your friends — this valuable learning tool is easy to use and will help you sound like you know exactly what you’re talking about — because you do.

We pride ourselves on being the retail distributor partner you can rely on, providing dependable service and a simple process. Our experienced team of professionals has the business acumen and drive to help you find the right products at the right value to win the battle of crop protection.