Atticus, LLC announces the rebranding of its professional non-crop market business to EcoCore™; “Chemistry at the Core of Environmental Wellness.” The EcoCore business fights pests and contributes to the safety and comfort of people; the beautification of our surroundings; and the protection of personal property and critical infrastructure.
New leadership and rejuvenated business strategy
Atticus recruited industry veteran Michael Maravich to serve as vice president, EcoCore markets. Maravich brings extensive knowledge, proven leadership and an established industry network to the EcoCore team. In addition, Maravich has served on the boards of directors of Project Evergreen and Responsible Industry for a Sound Environment (RISE), of which Atticus is now a member. From identifying needs and bringing new products to market, Maravich’s experience in agriculture and non-crop businesses allows him to provide a comprehensive view of pest management.
“This industry has been my passion for my whole career. Building off my recent experience in agriculture, I’m inspired to come back to my roots in non-crop and grow the EcoCore markets at Atticus,” said Maravich. “Aligning my passion and experience with the Atticus purpose-driven attitude and a strategy that is committed to desired outcomes with an unwavering commitment to help elevate our customers’ ability to serve their industries and enhance daily life.”
The Maravich-led EcoCore team will optimize the current portfolio and continue to develop and drive product development going forward. “With an ever-expanding portfolio of more than 60 active ingredients and 120 end-use registrations, Atticus has the depth to deliver relevant, straightforward products and the vision to meet customer priorities and challenges,” Maravich said.
“Atticus has been directionally consistent for years, and we are using that momentum to springboard the EcoCore business. With an extensive portfolio, a well-rounded team, and a defined cultural framework, we’re in a unique position to deliver on our value proposition: Relevant-Simple-Reliable,” Maravich said.
Unencumbered independence; extensive Atticus EcoCore portfolio
Atticus holds independent technical active ingredient registrations that contribute to manufacturing flexibility, tariff mitigation, and product availability. All of which maintain reliability throughout product development.
With organizational agility and a continuous appetite for product development, plus significant patent expirations over the next seven years that Atticus will pursue, the EcoCore portfolio will continue to grow, paving the way for expansion into additional non-crop segments, outlined below.
Enhanced website for navigating your relevance
On a refreshed Atticus website homepage, visitors will see a balanced split between Agriculture and EcoCore business segments. The search function within each sector enables users to quickly identify the product, active ingredient and make product comparisons that will help them find the right fit for their specific needs. From there each product page includes, specimen labels, state registrations, and product information.
“With an ever-expanding portfolio of more than 60 active ingredients and 120 end-use registrations, Atticus has the depth to deliver relevant, straightforward products and the vision to meet customer priorities and challenges,” Maravich said.
By Aaron Burke, Director, Central U.S. Crops — The early bird gets the worm. In the case of specialty crop retailers working with Atticus this year, they also get the fungicides they need, when they need them.
This year, fungicide availability has been a concern across the specialty crop production landscape. The pandemic has impacted our industry in two key ways: slowing manufacturing globally, and movement of product domestically. That is a massive issue for agriculture, where the use of fungicides is critically based on timing. Every day, we hear instances of retailers not getting what they need for timely and effective applications for their growers.
For the most part, Atticus has been able to navigate this challenge and offer retailers and growers an advantage, from navigating the supply chain and our portfolio options. As a smaller organization we’re more nimble, accessible and reliable than many of our competitors.
The Atticus retail distribution model allows our customers to secure product in inventory or a clear line of sight to delivery for timely applications. Atticus started forecasting and demand-planning last fall. We met with customers, looked at their historic product use and annual consumption. We built plans with each customer and connected them with our production plans. Every single customer that planned with Atticus in the fall had a full stock of Atticus fungicides this spring. This defines “demand driven” – a commitment of our go-to-market strategy.
The hard work of our Operations team has enabled the commercial team to generate orders and work directly with customers to put plans into action. Our Operations team is doing an unbelievable job of getting products scheduled and shipped – all while navigating pandemic-generated challenges with suppliers as we manufacture product.
Another Atticus advantage is our broad fungicide portfolio for specialty crops. We have more than 30 different fungicides that can be used in crops ranging from sugar beets and potatoes to turf and ornamentals. With several new products ready to launch and the constant challenge of fungicide resistance, Atticus is well-positioned for the future.
New products include ReCon™ Bold SL, Aquila™ XL, Acadia™ ESQ Fungicide, Vango™ ESQ Fungicide and Esquire™ XT Fungicide. These products are targeted at different geographies, crops and pathogens and reflect the breadth of the Atticus fungicide portfolio. This portfolio diversity ensures our customers are battle-ready for any scenario. No other post-patent company in North America matches what Atticus offers.
We also have several proven chemistries in our pipeline. We evaluate nearly a dozen products a month, looking at the viability, agronomic need, best fit and opportunity for retailers and growers. In addition to new active ingredients, our pipeline has products that expand application windows. Atticus is preparing to move from over-the-top and in-crop fungicides into the at-plant and seed treatment segments.
Our expansive fungicide portfolio and pipeline helps more retailers battle more pests in more crops than any other post patent manufacturer. If your growers need more fungicide options in their specialty crops, Atticus provides a formidable ally for your business.
Aaron Burke is a sales director at Atticus, serving the Central region of the U.S. He has more than 22 years of experience in the industry, working with companies like WinField United, United Suppliers, American Cyanamid and BASF. He has an intimate knowledge of the issues Midwest row crop growers and retailers face and a passion for helping retailers grow their business to win with tomorrow’s grower.
Atticus, LLC announces the rebranding of its professional non-crop market business to EcoCore™; “Chemistry at the Core of Environmental Wellness.” The EcoCore business fights pests and contributes to the safety and comfort of people; the beautification of our surroundings; and the protection of personal property and critical infrastructure.
New leadership and rejuvenated business strategy
Atticus recruited industry veteran Michael Maravich to serve as vice president, EcoCore markets. Maravich brings extensive knowledge, proven leadership and an established industry network to the EcoCore team. In addition, Maravich has served on the boards of directors of Project Evergreen and Responsible Industry for a Sound Environment (RISE), of which Atticus is now a member. From identifying needs and bringing new products to market, Maravich’s experience in agriculture and non-crop businesses allows him to provide a comprehensive view of pest management.
“This industry has been my passion for my whole career. Building off my recent experience in agriculture, I’m inspired to come back to my roots in non-crop and grow the EcoCore markets at Atticus,” said Maravich. “Aligning my passion and experience with the Atticus purpose-driven attitude and a strategy that is committed to desired outcomes with an unwavering commitment to help elevate our customers’ ability to serve their industries and enhance daily life.”
The Maravich-led EcoCore team will optimize the current portfolio and continue to develop and drive product development going forward. “With an ever-expanding portfolio of more than 60 active ingredients and 120 end-use registrations, Atticus has the depth to deliver relevant, straightforward products and the vision to meet customer priorities and challenges,” Maravich said.
“Atticus has been directionally consistent for years, and we are using that momentum to springboard the EcoCore business. With an extensive portfolio, a well-rounded team, and a defined cultural framework, we’re in a unique position to deliver on our value proposition: Relevant-Simple-Reliable,” Maravich said.
Unencumbered independence; extensive Atticus EcoCore portfolio
Atticus holds independent technical active ingredient registrations that contribute to manufacturing flexibility, tariff mitigation, and product availability. All of which maintain reliability throughout product development.
With organizational agility and a continuous appetite for product development, plus significant patent expirations over the next seven years that Atticus will pursue, the EcoCore portfolio will continue to grow, paving the way for expansion into additional non-crop segments, outlined below.
Enhanced website for navigating your relevance
On a refreshed Atticus website homepage, visitors will see a balanced split between Agriculture and EcoCore business segments. The search function within each sector enables users to quickly identify the product, active ingredient and make product comparisons that will help them find the right fit for their specific needs. From there each product page includes, specimen labels, state registrations, and product information.
“With an ever-expanding portfolio of more than 60 active ingredients and 120 end-use registrations, Atticus has the depth to deliver relevant, straightforward products and the vision to meet customer priorities and challenges,” Maravich said.
CARY, N.C. (February 15, 2021) — As wheat and other cereal growers look for solutions to decrease lodging, many turn to plant growth regulators (PGRs) to ensure strong stalks and an easier harvest. However, growers are often deterred from using beneficial PGRs due to their high cost. Atticus, LLC is cautioning growers against employing risky growing practices to avoid using PGRs, and offers alternatives without the heavy price tag of branded products currently on the market.
Even though the chemistry of PGRs has been proven effective and they are a viable agronomic solution, many growers have found using PGRs to be cost prohibitive, and have moved away from recommended growing practices by putting off nitrogen applications as a way to avoid using PGRs.
Atticus, a demand-driven manufacturer of relevant branded-generic crop protection products, is dedicated to providing high-quality plant growth regulators to help improve stem thickness and diameter, leading to higher yield. Pinzola™ EC uses the active ingredient trinexapac-ethyl to shorten nodes of cereal plants through inhibition of cell elongation, which decreases lodging and increases plant stability.
According to the Michigan State University Extension, in a wheat crop, nitrogen is most effective when applied shortly after spring green-up to maximize its impact on increasing yield. Depending on soil type and geography, timing is key for nitrogen application, whether it’s a split application or applied in the spring. There are several things to keep in mind:
- If applied too early, the risk for loss during spring rains is increased
- If applied too late, growers risk not getting the full value of nitrogen, because the benefits of tapping into early spring growth and wheat head formation are lost; plus, yield can be negatively impacted when wheat crops are lacking nitrogen later in the growing cycle
Plant growth regulators, in combination with nitrogen, are important to help control plant height and increase stem thickness, which helps:
- Reduce the risk of lodging. Less risk makes managing and harvesting a tall winter wheat crop easier
- Reduce potential harvest losses that are a result of lodging
“Pinzola EC ensures growers have access to an affordable and accessible crop protection solution,” stated Henderson. “Similar to how Henry Ford revolutionized the automobile industry with his assembly line by making vehicles accessible and affordable, Atticus has an inexpensive alternative to PGRs currently on the market, allowing growers to positively impact wheat yield without negatively impacting their bottom line.”
Mike Henderson
Trade shows might look a little different this year, but the Atticus team is excited to be part of the CAPCA virtual conference this October.
We’ve always been focused on helping PCAs and retailers find agronomically sound solutions for their grower customers, at an affordable cost.
Watch as Mike Bittner, vice president, Western region, talks about how a partnership between a PCA and Atticus is unlike working with any other company – and what you should think about as you prepare for the 2021 growing season.
Pyriproxyfen. Difenoconazole. Flumioxazin. Have trouble pronouncing these? You’re not alone. But if you’re talking to your customers about active ingredients (AI), having a handle on their names is a must.
We’ve just made it simple with a new pronunciation tool that’s available throughout our entire product portfolio. Just search a product with the AI you’re looking for, then click on the sound icon to hear it spoken aloud.
Here’s how it works:
If growers are counting on you to be the expert in all things crop protection — or if you just want to impress your friends — this valuable learning tool is easy to use and will help you sound like you know exactly what you’re talking about — because you do.
We pride ourselves on being the retail distributor partner you can rely on, providing dependable service and a simple process. Our experienced team of professionals has the business acumen and drive to help you find the right products at the right value to win the battle of crop protection.
The key to victory is planning ahead. As harvest is wrapping up, it’s time to construct a game plan for a successful next season in place. As you have these discussions, keep in mind the best plans include a strategic crop protection program with season-long coverage.
Watch as Sam Knott, director, Central U.S. crops, shares what retailers and growers should discuss this fall to help conquer the 2021 growing season.