Trade shows might look a little different this year, but the Atticus team is excited to be part of the CAPCA virtual conference this October.

We’ve always been focused on helping PCAs and retailers find agronomically sound solutions for their grower customers, at an affordable cost.

Watch as Mike Bittner, vice president, Western region, talks about how a partnership between a PCA and Atticus is unlike working with any other company – and what you should think about as you prepare for the 2021 growing season.

Pyriproxyfen. Difenoconazole. Flumioxazin. Have trouble pronouncing these? You’re not alone. But if you’re talking to your customers about active ingredients (AI), having a handle on their names is a must.

We’ve just made it simple with a new pronunciation tool that’s available throughout our entire product portfolio. Just search a product with the AI you’re looking for, then click on the sound icon to hear it spoken aloud.

Here’s how it works:

If growers are counting on you to be the expert in all things crop protection — or if you just want to impress your friends — this valuable learning tool is easy to use and will help you sound like you know exactly what you’re talking about — because you do.

We pride ourselves on being the retail distributor partner you can rely on, providing dependable service and a simple process. Our experienced team of professionals has the business acumen and drive to help you find the right products at the right value to win the battle of crop protection.

The key to victory is planning ahead. As harvest is wrapping up, it’s time to construct a game plan for a successful next season in place. As you have these discussions, keep in mind the best plans include a strategic crop protection program with season-long coverage.

Watch as Sam Knott, director, Central U.S. crops, shares what retailers and growers should discuss this fall to help conquer the 2021 growing season.

Atticus, LLC, a branded-generic crop protection manufacturer, announces an enhanced team structure, a new force of accomplished industry professionals, an updated website and an active account management platform, called Atticus Customer Engagement (ACE). As COVID-19 redefined societal norms, Atticus sought the silver lining and took the opportunity to further strengthen the health of its business. To guarantee reliability with scale, the company has implemented improvements in systems, processes, communications and coordination across functional disciplines.

Alignment and leadership in key regions

Atticus formed six unique divisions across the United States, driving focus within markets and geographies. The new alignment more effectively ensures every product is relevant to the issues impacting each unique crop. In addition to divisions for account management, professional non-crop and strategic relations, Atticus has stationed leadership within three distinct agricultural regions; Southeast, West and Central/Northeast.

To add proficiency across the business, Atticus has brought on six new go-forward professionals that bring deepened experienced and localized expertise. Reputable names familiar with the crops and intricacies of their respective regions will provide unrivaled knowledge and leadership that will benefit customers in the Southeast, West and Central/Northeast United States. New hires include Bill Mosley, area business manager, Southeast region; Dave Saxlund, area business manager, Central region; and Mark Mathis, Western region business manager reporting to promoted Mike Bittner, vice president, Western region.

To further complement commercial needs, back-office support has heightened with the addition of Frank Pirozzi, chief financial officer; Fernando Arias, director, trade compliance; Weston Held, manager, product development and optimization; and Amber Zaucha, associate, marketing communications. Atticus is poised to consistently deliver dependable service and a simple process.

See the diversified experience that makes up the Atticus team in The Atticus Experience Web above.

“The Atticus portfolio is at a point where it commands an expanded team of industry experts connecting with customers more frequently,” said Atticus CEO, Randy Canady. “In order to be demand-driven, the Atticus team has to be engaged locally to understand product interests that complement a retail distributor’s business and agronomic needs while respecting current supplier relations.”

Enhanced operational excellence

The new team structure, coupled with an intense dedication to operational excellence, creates an expanded focus on account management, sourcing, commercialization of products and forecasting. While the chemistry isn’t unique, the Atticus experience is, and these individuals have skills that come together to form “One Atticus”: driven, adaptable, accountable and dedicated to the future of agriculture.

A partnership with Atticus crop protection is based on a commitment to operational excellence, backed by a team of experienced professionals. Learn more about what makes Atticus different with this Q&A from Atticus CEO, Randy Canady.

Q: Who is Atticus?

Randy Canady: Atticus is a demand-driven manufacturer of relevant branded-generic crop protection products. We’re committed to providing high-quality off-patent fungicides, herbicides and insecticides for U.S. row crop, specialty agriculture and professional markets. We’re a valued partner that retail distribution and growers can rely on. We thrive on a commitment to operational excellence, which includes a focus on systems, processes, communication and coordination, with respect across functional disciplines, to ensure reliability in our products and for our valued partners.

 Q: What products and services does Atticus offer and in what markets?

A: Atticus has a broad portfolio of crop protection products, built at a crop-specific level, giving multiple solutions for nearly every crop’s distinct needs. With team members across the country, we are positioned to work with retailers to deliver the crop protection products growers need, when they need it, offering the right solutions to help achieve their yield goals.

We put grassroots experience and common-sense logic to work, to make product selection easy. We want to do our small part to ensure our customers achieve success with a business model to bring attractive financial opportunities for both retailers and growers. Simply put, we help you protect your crops so that you’re free to grow them—and your business.

Q: What makes generic crop protection different?

A: As a generic supplier, we offer the branded-generic versions of fungicides, herbicides and insecticides that growers already know and trust, but at a more affordable price to protect grower’s investments. Additionally, we pride ourselves in our ability to respect the capital-intensive, value-added services of retailers. Our team is nimble and accessible, offering insight and expertise in sourcing, regulatory and logistics to make the purchasing process as seamless as possible.

Q: What is Atticus’ competitive advantage?

A: While the chemistry isn’t unique, the Atticus experience is. The Atticus team has decades of experience, with backgrounds in manufacturing, regulatory and logistics, bringing an unprecedented level of industry knowledge to the table. The team is uniquely positioned to focus on long-term decisions that benefit retail distribution and is committed to offering recommendations and insights to ensure our customers have the right tools to succeed. Atticus is a formidable ally that is adaptable, driven and dependable with a level of business acumen to facilitate business success.

Q: What is your outlook for the agricultural market?

A: We see the silver lining in every situation, as does a farmer. Farmers don’t just run a farm, they go into battle every day – and we want them to win. Additionally, we have launched an impactful marketing strategy to ensure retailers and growers are equipped with the best insight, strategic thinking and sound recommendations to drive success during an ever-challenging time. This campaign manifests in powerful visuals and messages highlighting farmers as they make their way to battle on the field, which come to life on an updated website, in print and digital advertising and at trade shows.

Atticus is well-positioned to bring branded-generic crop protection to the forefront during a time when input costs are heavily scrutinized, and growers aim to protect their investments in the most cost-efficient way.

 Q: Anything else you would like the ag industry to know about Atticus?

A: Our portfolio of inputs help support and sustain life. Whether it be through plants, animals or the basic needs of people, Atticus’ purpose is to Enhance Daily Life. Every day, we’re driven by this purpose and guided by a set of core values to focus on long-term decisions that not only support and better modern agriculture but also enhance daily life.

About Randy Canady, CEO, founder of Atticus, LLC

In his 25-year career in the industry, Atticus Founder and Chief Executive Officer Randy Canady has held various sales, marketing, business development and leadership positions in the crop-protection industry. Randy’s early experience includes corporations such as American Cyanamid, Ciba-Geigy / Novartis, United Agri Products, and BASF. Randy co-founded Etigra, a start-up that sourced, developed, registered, formulated and packaged post-patent pesticides. Randy founded Atticus in 2015 to build a premier focused off-patent pesticide company for the US row crop, specialty agriculture and professional market. The company has developed a significant portfolio of relevant, branded-generic products that is supported by robust team of talent.

CARY, N.C. (Feb. 20, 2020) — Atticus, LLC, a branded-generic crop protection manufacturer, announces a suite of insect growth regulator products for Southeastern and Western specialty-crop growers. These products, for use on citrus, vegetables, cotton, tree nuts, stone fruit, and more, allow for flexible application and mixability in integrated pest management programs.

The Atticus portfolio of insect growth regulators offers proven results in disrupting the growth process of harmful pests in a variety of crops, as well as non-crop uses. The new insect growth regulators provide long-lasting control, targeting harmful pests, while remaining gentle on beneficial species.

Reemit^™ 0.5 G Fire Ant Bait features pyriproxyfen in a granule form that worker fire ants carry back to the colony to disturb the reproductive process. Applied in early spring or summer, Reemit offers effective season-long control and colony-free pastures, rangeland and groves.

Inspirato^™ 2 F protects specialty crops from the destructive feeding damage of moths and butterflies. With methoxyfenozide as its active ingredient, Inspirato uses a unique mode of action, allowing growers to target harmful pests, while remaining gentle on beneficial insects, mites and pollinators.

Trignata^™ WSP affects the natural growth mechanisms of insects by stunting growth before the population can spread, with the power of cyromazine. Trignata quickly penetrates leaves and becomes rainfast after absorption to control insects such as leafminers and the Colorado potato beetle.

Durant^™ 2 L IGR uses the active ingredient diflubenzuron to target a broad spectrum of insects, including Asian citrus psyllid, leafminers, katydids, boll weevils and more. Its unique mode of action disrupts the molting process of insect larvae with an effective formula that maintains residual control.

CARY, N.C. (Oct. 21, 2019) — Atticus, LLC announces three new additions to its portfolio of crop protection products, just in time for corn growers who are making input decisions this fall. Atticus branded-generic herbicides are now available to aid corn growers in their pest control efforts to ensure fields are set up for season-long success in 2020.

StreliuS™ II herbicide utilizes S-metolachlor to fight competition from a broad spectrum of early-season grasses and many broadleaf weeds. With the long-lasting residual control, flexible-use patterns and application timing of StreliuS II, corn is protected from weed pressure all season long.

Cavallo™ 4 SC features mesotrione to deliver superior contact and residual control of tough broadleaf weeds, including velvet leaf, cocklebur, pigweed, sunflower and nightshade. The herbicide is readily taken up by leaves, shoots or roots, and offers a flexible pre- or postemergence application window. The highly selective HPPD inhibitor mode of action controls resistant weeds to ensure maximum yield potential.

Inflame™ 280 SL herbicide with glufosinate is ideal for rapid burndown control. For over-the-top applications in glufosinate-tolerant corn, Inflame offers quick and consistent control of some of the most challenging broadleaf and grass weeds. It has flexible application rates and a unique mode of action, making it an excellent tool in rotational programs.

A product in Atticus’ existing corn portfolio, Stigmata™ complements the new brands by utilizing clopyralid for in-soil application to control giant and common ragweed, common cocklebur, jimsonweed and other broadleaf weeds that can be damaging to corn crops.

Choosing generic products offers an affordable solution to crop protection, providing powerful defense against the toughest weeds and most resistant diseases. Atticus offers a broad portfolio of affordable and reliable branded-generic crop protection products to give crops a strong defense from the get-go.

For more information on the Atticus corn portfolio of products, visit atticusllc.com/crops/corn.

CARY, N.C. (Sept. 12, 2019) —In the midst of product supply uncertainty around the world and increasing input costs, Atticus, LLC is expanding its suite of pre-emerge and PPO herbicide products to benefit soybean growers. As growers begin to plan for the 2020 crop season, Atticus offers affordable, reliable crop protection products to give crops a strong defense from the get-go.

This year, many areas of the world have experienced challenges keeping flumioxazin, sulfentrazone and metribuzin in stock. Atticus has navigated this supply chain reality of shortages, plant shutdowns, tariffs and more to be able to deliver agronomic solutions to retail distribution and growers. In the face of scarcity, Atticus, a demand-driven manufacturer of relevant branded-generic crop protection products, is focused on delivering the preferred products, but also being prepared with alternatives.

Tariffs have proven challenging for growers who have been caught in the crossfire of trade tension. As growers endure the uncertainty of future tariff agreements, it is critical to find economical, comprehensive protection for soybean crops.

Defend against early-season weeds in soybean crops next season

Atticus is releasing a number of relevant herbicide mixtures, categorized in three product families, which offer a comprehensive soybean pre-emerge strategy, including S-metolachlor and PPO mixtures. These three product families, as part of a proactive weed resistance management strategy, offer different modes of action to ensure crops have the right defense all season long.

The Aquesta^™ family of herbicide products feature sulfentrazone and combined supplementary ingredients like cloransulam, metribuzin and chlorimuron and are formulated to protect soybeans from broadleaf and grass weeds. These powerful herbicides provide pre-emergent protection by infiltrating the roots and shoots of tough weeds.

The Zaltus^™ family of herbicide products feature broad-spectrum control with the residual power of flumioxazin and supplementary active ingredients to conquer a variety of stubborn and resistant weeds. Zaltus herbicides can be applied to many different crops pre-plant or pre-emergence, providing season-long control.

The MetalliS^™ family of herbicide products utilize S-metolachlor and complementary active ingredients to control many broadleaf, grass and sedge weeds. With excellent crop safety and flexible application timing, MetalliS herbicides are reliable solutions for season-long weed control.

CARY, N.C. (Aug. 6, 2019) —Atticus applauds the American Farmer who transforms from the family and community leader into the competitive warrior who steps onto the battlefield. The 2019 Crop Season presented extreme challenges, but the uniqueness of each year is commonplace for the American Farmer who tackles obstacles with an unwavering commitment to deliver. As the industry looks forward, Atticus is proud to play its small role by introducing its go-forward team of professionals, robust portfolio of relevant branded-generic crop protection products, and marketing campaign aligned with the inner warrior that drives our industry to success.

While the chemistry isn’t unique, the Atticus experience is. Atticus is devoted to operational excellence, which is simply defined as a commitment to systems, processes, communication, & coordination with respect across functional disciplines and orchestrated for one goal: Reliability. The industry has been tested by global sourcing from shortages of intermediates to plant shutdowns limiting synthesis of active ingredients, as well as challenges in contract manufacturing of finished goods. The tariffs dropped anchors in the middle of this perfect storm; however, Atticus seized the moment to become a healthier company with sourcing diversification. As Atticus strengthens its sourcing and back-office operational & development teams, it also advances with a line-up of talented commercial professionals who offer market insight and trusted customer relations. The Atticus experience is defined by the business acumen to ask the right questions, listen, and monetize for mutual benefit.

As Atticus continues to expand its product offerings, customers can expect the same level of intensity and attention to detail. Atticus’ product development is inspired at a crop-specific level, ensuring a Relevant portfolio. Additionally, the updated Atticus website search function is intuitive. It allows users to enter a crop, active ingredient, or brand name to identify the Relevant product or portfolio needed. Also, as more and more product options become available across the industry, so does inventory clutter and confusion. Atticus deliberately engages common-sense brand names, logos, label layout, and color schemes to help differentiate products to facilitate more accurate product shipments and avoid misapplications.

CARY, N.C. (March 8, 2019) —Atticus announces the rollout of Aquesta™, an evolving full suite of sulfentrazone-based PPO herbicides created to simplify soybean herbicide decisions.

The Aquesta product line up will ultimately include seven Sulfentrazone-based products; further advancing Atticus’ commitment to provide reliable and relevant solutions to meet local agronomic needs.  There are currently two Aquesta products available: Aquesta 4 F (comparable to Zeus® and Spartan®), which is effective on many weeds resistant to glyphosate, imidazolinones and ALS inhibitors, and can be mixed with many other herbicides to provide a broader spectrum of control; and Aquesta FR (comparable to Authority® First DF), which offers a dual mode of action to disrupt the development of resistant weed populations. Coming this Fall, Atticus will roll out the remaining five Aquesta products: Aquesta Assist, Aquesta MTZ, Aquesta XL, and Aquesta Maxx. The full family of Aquesta branded products are each uniquely formulated to meet the specific needs of growers across the Midwest. The product chart below offers additional details.

So, whether you are looking for winter annual weed control, small seeded broadleaf weed control, or long lasting residual weed control in your soybean fields, the Aquesta product line from Atticus will help you achieve the results you want.

Relevant. Simple. Reliable.